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Country Music Week Launches in London

LONDON KNIGHTS VS. COUNTRY ARTISTS IN STREET BALL HOCKEY GAME
#LetsPlay

WHAT:
Country Music Week Launch Event
Every year, a tradition of the Canadian Country Music Association® (CCMA®) is to stage a launch event for Country Music Week that speaks to the host city’s community, and joins the visiting country music industry and media with local citizens and fans.

This Thursday, September 8, at 12:00 p.m., join us at Talbot Street and Covent Garden Market Square as a team of CCMA artists and acts face off against the London Knights in a street game of ball hockey!

After brief remarks from key figures, the two teams will play three five-minute periods of a fun, family friendly ball hockey game – the winner of which receives bragging rights for all of Country Music Week.

Let’s show the team spirit of the country music community in London! #LetsPlay

Don’t miss this historic event as London officially welcomes Country Music Week and the CCMA Awards Show to the city for the very first time.

WHO:
Mayor of London, Matt Brown
CCMA President, Don Green
Country Music Week Host Committee Chair, Chris Campbell
Commentary provided by: Chad Brownlee and Jessica Mitchell
London Knights (coached by Country 104)
CCMA Team (coached by Today’s Country BX93):
The Abrams (James and John)
Genevieve Fisher
JoJo Mason
Jess Moskaluke
Aaron Pritchett
From River Town Saints: Jeremy Bortot, Chris Labelle, Chris McComb
Dan Swinimer
Bobby Wills

PHOTO OPPS:
Puck Drop
Game Play
Team Photos
Dignitary Welcomes

WHEN:
Thursday, September 8, 2016
12:00 p.m.

WHERE:
Talbot Street & Covent Garden Market Square
London, ON

**This is a FREE event **

MEDIA OPPORTUNITIES:
To arrange for photos and interviews with any of the above-mentioned speakers, artists or players who will be onsite, please contact Jess Seguire at jess@penelopePR.com.

Country Music Week 2016 will be held in London, Ontario, September 8 – 11. This marks the first time the event is being held in the city of London, and is a 40th anniversary celebration for the CCMA. For more information on Country Music Week, visit ccma.org.

 

About the Canadian Country Music Association (CCMA):
Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards. Sponsors of Country Music Week and the 2016 CCMA Awards Show include FACTOR, Canada’s Private Radio Broadcasters and The Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund”, Radio Starmaker Fund, the Province of Ontario, the City of London and Tourism London.

Media Contacts:
Jess Seguire | jess@penelopepr.com | 613-921-2314
Tiffany Astle | tiffany@penelopepr.com | 416-554-7329

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