Streaming Services Report Post-Show Lift for Country Music Compared to Pre-CMA Awards Daily Streaming Averages
NASHVILLE – Not only did Country fans tune in to watch Country Music’s Biggest Night™ on Nov. 2, but numbers indicate they were listening and engaged too.
Last week’s national television broadcast of “The 50th Annual CMA Awards” saw a 37 percent gain in overall post show Country album sales and a 47 percent increase in sales for Country songs. For streaming consumption, Country Music also saw an average daily lift of nearly 2.8 million streams per day compared to pre-show daily averages.
“The sales results show outstanding fan engagement during and following the broadcast on ABC, with Country artists across the board experiencing strong album and song sales boosts,” said Sarah Trahern, CMA Chief Executive Officer.
The impact was even more significant for songs and artists who performed during the broadcast. The music data, sourced from BuzzAngle Music, indicates an overall post-CMA Awards song sales increase of 418 percent for songs that were performed.
The song that experienced the largest post-CMA Awards unit gain was “Better Man” by Little Big Town, which saw 39,165 units sold following their performance – an 829 percent post-show daily gain.
In addition to celebrating current hits and new music, the 2016 CMA Awards reflected the full spectrum of the genre, paying tribute to past CMA Award winners and Country icons. Country catalogue songs performed in the broadcast saw a sales increase of 760 percent following the CMA Awards.
Two of the most awarded artists in CMA Awards history, Alan Jackson and George Strait, performed Jackson’s “Remember When” during “The 50th Annual CMA Awards.” The song experienced a 1,400 percent post show daily gain in sales and also saw the largest overall post-Awards unit increase among catalogue titles.
“We know current hits resonate with fans, but it’s clear the CMA Awards are an important catalyst for music discovery in terms of exposing the full catalogue of Country Music to today’s consumer,” said Trahern.
In addition to the popular performances celebrating Country classics, current hit songs performed during the broadcast saw average daily gains of 389 percent with regards to song sales.
Streaming activity for the songs performed also benefited as the Country Music genre saw a gain of more than 1.4 million streams daily in the two days following the broadcast – a nearly 40 percent increase from pre-show daily averages.
CMA partnered with BuzzAngle Music to assess and analyze music data across the two days following the airing of “The 50th Annual CMA Awards.”